A new model for athlete financial security
How it works
Learn
4 financial modules per month
Earn
₹4,000/month grant after passing
Invest
100% into ELSS, 3-year lock-in
What makes it different
100% reaches athletes
No intermediaries, no overhead
3-year SEBI lock-in
Regulatory, not contractual
AI coach on WhatsApp
24/7 guidance, 15 mins/week
No intermediaries. No infrastructure costs. No leakage. 100% reaches the athlete.
Why no one's done this before
This wasn't possible even a year ago. Now it is.
The technology didn't exist
A year ago, delivering personalized financial education to thousands of athletes would have required an army of trainers and classrooms. Today, an AI coach on WhatsApp does it at 10x lower cost, in the athlete's own language, on their own schedule.
The financial instrument is uniquely Indian
India's ELSS mutual funds come with a SEBI-mandated 3-year lock-in - not a contractual promise, a regulatory one. Every grant is automatically protected from impulsive withdrawals, family pressure, and predatory schemes. The regulation does the work that willpower can't.
The people who understand sport don't build tech. The people who build tech don't understand sport.
An Olympian who watched teammates retire broke. A tech founder who builds AI financial infrastructure. A sports industry veteran who knows where the system breaks. This problem required all three worlds. Until now, they'd never been in the same room.
A small group. A big beginning.
The first cohort of athletes is launching. A small number of founding supporters will shape what this becomes - and be remembered as the people who started it.
Direct connection to athlete cohorts
First access to impact data
Recognition as a pioneer
A seat at the table
All contributions are 80G eligible through Right To Play Foundation.
The math is simple
₹48,000
per athlete, per year
12 months of grants. 48 financial education modules. An AI coach guiding every decision.
Founding Supporter
25-50 athletes
₹12 lakhs - ₹25 lakhs
Founding Partner
100-200 athletes
₹50 lakhs - ₹1 crore
Founding Patron
500+ athletes
₹2.5 crores +
We're self-funding our first pilot of 30 athletes to prove the model. Founding supporters join alongside that pilot. Your money doesn't go into an untested idea. It goes into a program that's already running.
Built by people who live in sport
Anup Sridhar
Olympian. Arjuna Awardee. Beijing 2008.
"I watched teammates retire with medals in a drawer and nothing in the bank."
Prashanth Reddy
Cofounder, Payman AI. Owner, Bangalore Raptors.
"Why does your net worth need to be in crores to access a financial advisor 24/7?"
Praveen Reddy
Founder, Instasport. Former CEO, Li-Ning India.
"We've seen the system fail athletes too many times."
What happens when the phone stops ringing
There's a moment every athlete meets. Not in a stadium. In silence. The day you retire, the phone stops ringing.
Everyone funds athletes to play: training, travel, equipment, coaching. But the moment their career ends? Nothing.
The vast majority of Indian athletes retire with no savings, no financial education, and no safety net. Many are targeted by predatory "guaranteed returns" schemes. They gave everything to sport. The system gives nothing back.
AfterSport exists because we refuse to accept that this is how it has to be.
For the record
AfterSport is operated by Right To Play Foundation, a registered trust under the Indian Trusts Act. All contributions are tax-exempt under 12AB and 80G, with CSR-1 registration for corporate partners. Annual audits, 85% utilization compliance, and quarterly impact reports are standard. Detailed compliance documentation is available on request.
Looking for detailed CSR compliance? Visit our CSR Partnership page